Marketing Plan

It is important to have an edge on other listings in today's slower market where conditions are changing towards a buyers’ market. To help you set the right price I have set out a suggested marketing action plan below which I can customize to your property and target market. This plan ensures you highlight your homes beauty and unique features, promoting it in the best light. My aim is to maximise the investment on your property and enable you to move on to your next venture.

  1. Pricing
    Provide a comparative market analysis (CMA) of your home to show you what properties have sold in your area. This will determine the market value of your property and how to achieve the best price.
  2. Minor Repairs
    Advise on what needs fixing to showcase your property, I work with a Licensed Builder who has a range of trusted, qualified and reliable electricians, cleaners, plumbers, carpenters and landscapers to fix those minor repairs.
  3. Staging
    Arrange a complimentary visit from a staging company to assist in creating a beautiful home that the buyer will love and want to live in. This can be whole home staging including all furniture to enhanced staging which is just adding individual accessories and furniture pieces.
  4. Professional Photographer
    It is extremely important to have professional photos of the interior and exterior for the MLS and feature sheets. This is the first impression to buyers which is crucial in marketing the home and its unique features.
  5. Floor Plan
    Arrange for a professional company to measure the property and produce a floor plan with interior measurements and outdoor decks/patios to assist the buyers.
  6. Virtual Video Tour or Matterport
    This gives the buyer a feeling of being in the home and is valuable tool for the MLS and online real estate and social media advertizing. Buyers Agents can send the link to their clients.
  7. Feature Sheets
    Design a feature sheet using the floor plan and professional photographs to highlight the unique features of your home. Include key information on the property for the prospective buyer.
  8. For Sale Sign
    Put up a Stilhavn Real Estate Services FOR SALE sign which has my name and contact information to attract buyers in the neighbourhood.
  9. Investment Knowledge
    Obtain information on the zoning and local building regulations including maximum buildable sq footage. As a licensed property manager consultant, I can inform any investors/developers of the expected rental income of the property.
  10. Strata Document
    Order all the required forms/documents for strata condos and townhouse early so that buyers can be informed.
  11. Advertising Platforms
    Marketing the property on MLS and additional real estate websites, www.stilhavn.com, www.tambarclay.com, REW.ca and Realtor.ca. I also target social media sites such as LinkedIn, paid Facebook ads, Craigslist, and Instagram.
  12. Host private showings
    Invite agents to have a prviate showing of the property so they can bring their buyers.
  13. Agent Feedback
    It is vital to keep records of all agents interested in the property before and after the showing. This can push a sale and keeps you informed of prospective buyers’ feedback to address any issues.
  14. Market Conditions
    Stay informed of the changing market by keeping you up to date on what other properties are selling and listing for.
  15. Negotiations
    I am a sharp negotiator and work hard to ensure you achieve the best price, dates and conditions for you and your family.
  16. Communication with Buyers Agent
    Have a good rapport with the buyer’s agent during the transaction until completion.
  17. Hand Over Keys
    I pride myself on my personalized service from start to finish ensuring a smooth process. My aim is to ensure you are happy and achieve success so you can begin a new journey.